Discover our Expertise
Unleash the power of your brand with strategic insights and innovative solutions crafted by a seasoned professional.
Founded and led by Wendy Hoekwater, an expert in marketing and sales operations, we are dedicated to partnering with companies to achieve their growth objectives and stay ahead in the competitive market landscape.
Experience growth like never before as we guide you through strategic marketing solutions, ensuring your business shines brightly in today’s competitive market. Rely on our industry veteran to navigate your path to success with precision and expertise.
Net Growth Marketing LLC
Net Growth Marketing LLC
Wendy Hoekwater has an extensive background in marketing and sales operations within the hospitality and travel industry. Her diverse experience across different organizations including Marriott International, Apple Leisure Group, Surf or Sound Realty, and others, showcases her strong skills in brand strategy, digital marketing, sales operations, and leadership. Here’s an overview of some key highlights from Wendy’s career:
Marriott International: Wendy’s tenure at Marriott International, first as Vice President of Marketing & Digital and later as VP of Marketing & eCommerce, showcased her strategic expertise in eCommerce, channel development, and successful marketing campaigns across diverse hotel brands, growing direct booked revenue to $1B.
Choice Hotels International & WoodSpring Hotels: In roles such as Vice President Marketing and Chief Marketing Officer, Wendy specialized in integration efforts, brand management, and executing national market strategies, resulting in remarkable revenue growth, enhanced profitability, and brand elevation.
Great Wolf Resorts, Inc.: By revamping brand portfolios and leveraging direct sales channels, Wendy significantly increased revenue and optimized sales operations. Her strategic leadership played a crucial role in formulating new distribution channels and driving overall revenue growth.
Surf or Sound Realty: Wendy’s leadership resulted in a successful rebranding strategy, an expanded property portfolio, and substantial growth in online sales (+45%) and reservations (+20% Year-on-Year). Her strategic initiatives drove a surge in ancillary revenue and set new records for sales performance.
Apple Leisure Group: As the Senior Vice President of Marketing and Sales Operations, Wendy established a dynamic corporate marketing department and implemented innovative strategies that enhanced social media engagement, boosted click-through rates, and achieved successful sales outcomes. Her adept crisis management and strategic marketing optimization were instrumental in the company’s success.
